2020-12-31
近日,恒旭资本参与了连锁婚礼堂品牌「格乐利雅」最新一轮融资,本轮融资由元生资本与恒旭资本共同投资。融资的资金将用于获取线上流量、线下拓展店铺及扩大品牌背书等。今年2月,格乐利雅曾获得来自嘉御基金的数千万美元A轮融资。
格乐利雅成立于2014年,此前36氪曾进行过报道。格乐利雅以直营和联营模式,在全国一二线城市布局一站式婚礼堂,从去年年末到现在,宴会厅由原来的40个扩展到近200个,门店共有20多家,累计服务13000多对新人。
创始人施嘉豪:
传统婚庆产业业务单一,一次性消费天花板低,重资产运营模式限制复制速度,收入占比最大的婚宴利润被酒店摊薄。格乐利雅借助品牌效应,采用加盟模式快速复制,通过延伸上下游产业链,提升客单价和消费频次,通过摊薄租赁费及装修费等固定成本,实现高盈利。格乐利雅在获客、运营模式上已形成标准化,客单价在16-20万元左右,2020年营业额已达5.5亿元。
今年由于疫情的影响,物业成本降低,格乐利雅趁着“拿地窗口期”进行了快速拓店,由于搭建婚礼场景多使用泡沫等建材,实际装修成本较低。未来2-3年格乐利雅会继续拓店,除婚礼之外,也在拓展满月宴、商务宴、周年宴、演唱会等服务,进行场景需求的延伸,拉长用户LTV。
婚庆行业是个万亿的市场,90后已经成为婚礼消费主流人群,婚礼服务决策受效果驱动远大于价格驱动,价格敏感度低,一站式婚礼符合消费升级的趋势,即将迎来爆发期,凭借产品、服务和运营的优势,格乐利雅希望未来能够成长为一家千亿市值的公司。
恒旭资本董事长陆永涛:
中国婚礼市场规模达万亿,仍处于高度分散的状态,而一站式婚礼堂的兴起有望打破这一传统市场的沉寂,便利、时尚、体验好——一站式婚礼堂凭借其显著的优势迅速抢占婚礼市场。格乐利雅是一站式婚礼会所的龙头品牌,公司拥有引领行业的产品设计能力、连锁服务能力和品牌建设能力,已成为消费者热衷的婚礼品牌。目前格乐利雅异地扩张和模式探索均已获得显著突破,我们相信格乐利雅必将令中国婚礼市场迈入崭新时代。
Change of Address Notice
Dear investors and partners,
With your ongoing care and support, Hengxu Capital has achieved significant development and progress since its establishment. In order to better meet the needs of our business operations, our office location will be relocated to 5F, Building N3, New Bund Square City, No. 2, Lane 131, Qiantan Avenue, Pudong New District, Shanghai(Map Link: https://j.map.baidu.com/b5/x7VK).
The new office space is conveniently located with excellent facilities, providing improved conditions for meetings, receptions, and work. This relocation will facilitate better communication and collaboration between Hengxu Capital and our partners, enhancing employee satisfaction and office efficiency, and laying a solid foundation for continued and rapid business development.
The new office has been officially in use since January 29, and our mailing address has been switched to the new location. Considering the approaching Chinese New Year, we will not hold a relocation ceremony at the moment but plan to invite you to visit and guide us at a suitable time in the future.
If you have any questions or concerns, please feel free to contact us. Our phone numbers and email addresses remain unchanged. Once again, we appreciate your support and understanding, and we look forward to creating a brighter future together.
Shanghai SAIC Hengxu Capital Co., Ltd.
Jan. 29, 2024